Catalogue Photography is a rather
specialised and multi-disciplinary type of photography. Depending on the type
of product you are selling your Catalogue Photography may require models, a
strongly themed concept or both to show your product off really well.
Straightforward product shots for a Catalogue Photography can be executed more
quickly (this is of course a cheaper way to go) but working with a strong
concept designed around your products can be the difference you are looking for
to make your catalogue photography something that really stands out and makes
an impression in your customers mind.
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Product Photography aims to capture images which accurately and attractively representing a product. The challenges of Product Photography are representing the product without distortion and in good lighting, with soft shadows and no identifiable reflections. This is more of a challenge with highly reflective or transparent products. Product Photography for a range of products should be handled consistently and rapidly whilst making adjustments to highlight the special qualities of each product.
